Alberto Mercati is the founder of Alberto Mercati Dynamic Consulting (AMDC), based in Reggio Emilia, Italy. With a distinguished career starting at Dow in 1987, Alberto rapidly advanced through diverse techno-commercial and business leadership roles, significantly shaping Dow’s global polyurethane systems house growth strategy. He played a key role in integrating newly acquired companies across Europe and the USA, showcasing robust expertise in international market development and profitability management. Alberto further specialised in polyurethane solutions for the construction market, reinforcing his commitment to sustainability, innovation, and strategic brand growth. A two times recipient of the prestigious Dow Pinnacle Award for Marketing Excellence, he spent the last 15 years in various marketing roles culminating with the prestigious Dow Marketing Fellowship. Alberto held key positions in prominent industry associations like PU Europe, ISOPA, PPA-EU and Modern Building Alliance. Alberto’s credentials are strengthened by his Master’s in Organic Chemistry and executive education from top global institutions, underscoring his visionary leadership in dynamic consulting.