Alberto Mercati Dynamic Consulting
Strategic Leadership for Industrial B2B & Innovation Adoption
We help Industrial B2B leaders and scale-ups move from pilots and programmes to real adoption-starting with C‑zero, our diagnostic architecture for startup/scale-up/corporate collaborations and portfolio decisions.
Why AMDC Matters Now
Industrial markets today face accelerating disruption, portfolio complexity, and strategic ambiguity. Default strategy cycles and operational short-term mindset undermine growth and market relevance.
At Alberto Mercati Dynamic Consulting (AMDC), we help leaders navigate disruption with clarity, frame emergent strategy effectively, and transform product portfolios for sustained growth - starting with C-zero, our proprietary pre-strategy assessment that aligns teams and insights before strategy work begins.
What We Do - Outcomes That Matter
C-zero Architecture - Adoption Diagnostic for Industrial Innovation
Most industrial innovation and startup-corporate collaborations do not fail because the technology is weak, but because the real adoption conditions were never made explicit early enough. C-zero Architecture is AMDC's diagnostic system for Industrial B2B: it makes visible the Adoption Load on the client organisation, the Fragility of Internal Sponsors, and the Portability of pilots beyond local "hero" cases, before you commit resources, political capital and budget.
We apply C-zero with corporates, scaleups and innovation intermediaries to test whether a collaboration, pilot or scale-up plan has credible industrial potential- and to decide whether to go, reformulate or stop.
Navigate Disruption with Confidence
Turn uncertainty into dynamic advantage. We help leadership teams anticipate inflection points, read adoption constraints early and define clear course corrections grounded in what plants, customers and ecosystems can realistically absorb.
Emergent Strategy that Works
Strategy is not a document - it is a roadmap in action. We co-create strategic playbooks than connect ambition with adoption logic and that gain traction across functions, regions and key partners.
Portfolio Transformation & Growth
Realign your portfolios with high Jobs-to-be-done and high-growth opportunities. We help you reprioritise offers, pilots and investments based on where industrial buyers can actually adopt and scale, not only where the technology looks promising.
Fractional Leadership & Advisory Support
From board-level sparring to embedded execution support, we stay alongside your team to bridge strategy and results. We use C-zero insights to guide decisions on where to focus, which collaborations to deepen and which initiatives to stop.
Who WE Serve
AMDC Process
How We Work:
Every engagement starts with a simple discipline: see the industrial reality before you scale the ambition. We use C‑zero Architecture as a first pass to make explicit the adoption conditions, constraints and real options on the table.
C-zero Architecture
C-zero Diagnostic
bilateral interviews and light-weight scorecards to surface Adoption Load, Sponsor Fragility and Pilot Portability, plus a short Reality Contract on what is truly non-negotiable, negotiable and up for decision.
Strategic framing & focus
we translate the diagnostic into a small set of strategic trade-offs: which offers, segments, pilots or collaborations deserve focus; which should be reformulated; which should stop.
Execution scaffolding
we help design the minimum structures needed to act on those choices: pilot charters, decision rules, portfolio reviews, go-to-market moves, governance rhythms.
Scenario Methodologies - Built on C-zero
C-zero Architecture is not a workshop or a canvas. It is ther diagnostic spine we reuse across different Industrial B2B scenarios to test adoption conditions before strategy and scale-up decisions are locked-in.
Corporate & mid-cap industrials
Approach: use C-zero to screen and design startup/scaleup collaborations, pilots and new industrial offers.
Typical outputs: Adoption Load and Sponsor Fragility scorecards, pilot charters, go/reformulate/stop decisions, and a clearer roadmap from proof-of-concept to proof-of-business-
Industrial scaleups and scaleup-ready startups
Approach: use C-zero to translate technical promise into industrial bying logic and to avoid "pilot purgatory" with large customers.
Typical Outcome: startup-to-industrial translation memos, adoption blockers maps, and bilateral diagnostics with key corporate accounts.
Innovation intermediaries (DIH, incubators, foundations, EU platforms)
Approach: use C-zero as light-weight layer inside existing programs to move from counting startups, pilots and events to measuring industrial adoption outcomes and repeatability across cases.
Typical Outcome: portfolio-level patterns on where pilots stall (Adoption Load, Sponsor Fragility, Pilot Portability), and program-level recommendations for better design and impact evidence.
Across these scenarios, the same C‑zero questions apply:
- What is the real Adoption Load we are asking the organisation to absorb?
- How fragile are the visible sponsors and their coalitions?
- How portable is this pilot or solution beyond the first site, plant or hero project?
- What is the real Adoption Load we are asking the organisation to absorb?
- How fragile are the visible sponsors and their coalitions?
- How portable is this pilot or solution beyond the first site, plant or hero project?
Answering them early does not replace your existing frameworks. It makes them honest.
Ready to Begin with C-zero?
Most Industrial B2B strategies, innovation initiatives and startup–corporate collaborations do not fail because the analysis or the technology is weak. They fail because the real adoption conditions were never made explicit early enough.
C‑zero Architecture is AMDC’s starting point: a light‑weight but rigorous diagnostic that surfaces three hidden dimensions before you commit resources and political capital:
1
Adoption Load
The organisational burden your solution or pilot will impose on plants, people, data, governance and compliance.
2
Sponsor Fragility
How robust the visible champions really are in terms of authority, continuity, budget and coalition.
3
Pilot Portability
Whether results can travel beyond a local hero project into repeatable, scalable industrial solution.
Alberto Mercati is the founder of AMDC - Alberto Mercati Dynamic Consulting, a boutique advisory practice supporting Industrial B2B companies, scaleups and innovation intermediaries at strategic inflection points: international growth, portfolio transformation, innovation adoption and sustainability‑driven repositioning. AMDC operates through embedded advisory and fractional executive roles, translating strategy into execution with board‑level rigour and a strong focus on whether innovations can actually be adopted in real industrial systems.
Alberto brings nearly 40 years of international experience in the polyurethane and specialty chemicals industry. He began his career at The Dow Chemical Company in 1987 as a Technical Service & Development Engineer and progressively advanced into senior techno‑commercial, marketing and leadership roles across Europe and the United States. He played a key role in the globalisation of Dow’s Polyurethane Systems Houses business, leading post‑acquisition commercial integrations in France and the USA with full P&L responsibility, and later serving as Systems House Director for Italy, Yugoslavia and Greece.
From 2010 onward, his focus shifted to global marketing, portfolio strategy, formulations and raw materials, with increasing responsibility in construction, energy efficiency and technical insulation markets. Between 2021 and 2024, he was appointed Dow Marketing Fellow, focusing on sustainability, brand strategy, innovation and business ecosystems. Today he recombines this experience into C‑zero Architecture, AMDC’s diagnostic methodology for testing startup/scaleup–corporate collaborations, pilots and scale‑up plans in Industrial B2B before organisations over‑commit resources, political capital and budget.